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Exposure to Television Alcohol Brand Appearances as Predictor of Adolescent Brand Affiliation and Drinking Behaviors

Gabrielli J, Corcoran E, Genis S, McClure AC, Tanski SE. Exposure to Television Alcohol Brand Appearances as Predictor of Adolescent Brand Affiliation and Drinking Behaviors. J Youth Adolescence 51, 100–113 (2022).

This study described alcohol brand depictions in television and evaluated the impact of exposure to these depictions on adolescent drinking outcomes. Ten popular scripted television series, broadcast, cable, or online, were content coded for alcohol depictions. Appearances of alcohol brands were coded based on logo/name and salience (how notable the brand appearance was in the series). Adolescents and young adults aged 15-23 years old (N=2,012) were recruited to complete online surveys and interviews at baseline and follow-up one year later. During the interviews and surveys, alcohol consumption, brand affiliation (usual brand to drink), and television exposure to alcohol brands (based on how often they watched the ten content coded series) was assessed. On average, alcohol brands appeared more than twice per episode and Budweiser brand appeared the most often across all television series. The majority (77%) of adolescents reported having seen at least one of the ten television series. Adjusting for covariates (i.e., peer/parent drinking, sensation seeking, alcohol brand exposure in movies), higher exposure to brand appearances in television was associated with alcohol outcomes. Higher number of television alcohol brand appearances was associated with adolescent brand affiliation; television brand exposure was associated with drinking initiation and harmful drinking behaviors. Overall, these results suggest the influence that marketing, through streaming media, has on youth viewers’ alcohol use behavior. Future studies should assess mechanisms such as subjective norms and beliefs to better inform interventions that might mitigate the risks associated with media depictions of alcohol. Additionally, alcohol marketing should be further evaluated to consider strategies to limit the negative impact of media exposure.


How to Talk to Teens About Edibles

Article Excerpt: Many teens already underestimate the risks associated with marijuana… With regard to edibles in particular, one study found that the likelihood that teens will try them rises the longer cannabis has been legal in a community, and with the number of dispensaries in the area. Dr. Jacob Borodovsky, the study’s lead author and an epidemiologist at Dartmouth’s Center for Technology and Behavioral Health, said the marketing worries him. If you live in a state where pot is legal, you’re likely to see roadside billboards featuring images of pot leaves and catchy slogans like “Think Higher.” “It’s one thing to legalize marijuana, and another thing to post it all over social media and billboards,” he said.

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Article Source: The New York Times


A-high: Prototype Drug Squad Bot to Patrol Instagram, Twitter, Reddit, Youtube, etc for Dodgy Ads for Opioids

Article Excerpt: The US Department of Health and Human Services (HHS) has awarded a contract worth $224,864 (£172,000) to S-3 Research, a startup spun out of the University of California, San Diego, to build machine-learning software capable of sniffing out opioid peddlers on social media. Timothy Mackey, CEO of S-3 Research and an assistant professor at the university, told The Register on Tuesday the upstart’s software roams platforms such as Instagram, Twitter, Reddit, Tumblr, and YouTube looking for opioid ads – such as specific keywords, or hashtags of misspelled drugs. Once these posts are detected, the text is analyzed by AI algorithms to determine whether the poster intends to sell illicit substances.

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Article Source: The Register


Young People in Recovery Partners with Data & Digital Marketing Agency to Create Recovery-Ready Communities Across America

Article Excerpt: Non-profit Young People in Recovery (YPR) has partnered with data and digital marketing agency Giant Partners (GP) to build recovery-ready communities in the midst of the opioid epidemic. By implementing data-driven strategies, GP aims to reach potential supporters, donors, advocates, and leaders across our country with one message: your impact matters

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Article Source: PR Newswire


What’s in your Juul? More than you think, Yale scientists find

Article Excerpt: It is a popular conception that e-cigarettes like Juul are as harmless as smoke machines at prom dances, just benign alternatives to toxic, smelly cigarettes. Yale scientists aren’t so sure.

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Article Source: Yale Daily News


FDA, FTC Take Action to Protect Kids by Citing Four Firms That Make, Sell Flavored E-Liquids for Violations Related to Online Posts by Social Media Influencers on Their Behalf

Article Excerpt: The U.S. Food and Drug Administration and the Federal Trade Commission today issued warning letters to four firms that manufacture, advertise and offer for sale or distribution several flavored e-liquid products for violations related to online posts by social media influencers on each company’s behalf, including failure to include the required nicotine warning statement. The warning letters are just one aspect of the FDA’s Youth Tobacco Prevention Plan designed to limit youth access to all tobacco products, with a particular focus on youth e-cigarette use.

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Article Source: FDA


FDA Rolls Out Vaping Policy to Make it Harder for Minors to Buy Flavored Products

Article Excerpt: The Food and Drug Administration issued a much-anticipated policy on Wednesday that is designed to restrict how and where flavored e-cigarettes are sold — an effort to combat what the agency’s commissioner has called “an epidemic” of underage vaping. The initiative, a top priority of departing FDA Commissioner Scott Gottlieb, would limit sales of fruity and kid-friendly vaping products to stores that bar minors or have separate adult-only sections.

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Article Source: Washington Post


Marijuana Programs Evolving In Pennsylvania

Article Excerpt: The lack of CBD research casts doubt on pharmaceutical claims by some retailers who may not produce or sell pure products. The FDA monitors and notifies online retailers who make fraudulent claims for their products…Professor Alan Budney from the Geisel School of Medicine at Dartmouth said he remains skeptical about medical marijuana and CBD products and concerned the regulation of cannabis is too loose.

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Article Source: The Daily Item


At Montshire Event, Expert Dr. Alan Budney Clarifies a Confusing Topic

Article Excerpt: This past November, ALLTogether, in partnership with Green Peak Alliance, presented a free, public lecture: Marijuana/Cannabis: What We Know and Don’t Know. The event took place at the Montshire Museum of Science in Norwich, Vermont, and featured guest speaker Dr. Alan Budney, Professor in Psychiatry at Dartmouth’s Geisel School of Medicine. Ninety three community members attended the talk in which Budney, a national expert on the subject of marijuana, described the effects of the drug on the body, the growing therapeutic market, and the potential for addiction.

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Article Source: Hartford Community Coalition via HereCast