Article Excerpt: Matthew Loper’s mission to use technology and science to revolutionize health care began when he observed vastly different outcomes for relatives with the same disease… Loper, one of a bevy of entrepreneurs seeking to transform health care and insurance through technology, wanted to understand how the outcomes could diverge so extremely. “How do you actually create motivation in people?” Loper said. “How do you get someone who never would have gone to see their doctor or taken those medications, or used that app, to actually follow through with it?” Wellth (an app that incentivizes users to make healthy choices, like regularly taking medicine), founded in 2014, seeks the answers by employing behavioral economics, which takes into account individual biases and how they affect decision-making.
Full Article: https://tinyurl.com/ycknpmxz
Article Source: Medical Xpress