Pfizer, Alex Therapeutics Commercialize a Digital Therapy to Help with Smoking


Article Excerpt: Pfizer is partnering with Swedish digital therapeutics (DTx) company Alex Therapeutics to commercialize a smartphone-based nicotine cessation program (dubbed Eila). Currently, Pfizer is helping get the DTx clinically validated. The companies plan to commercialize the DTx in Germany first, and eventually to other international markets.

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Article Source: Insider Intelligence eMarketer