Article Excerpt: We drink. We smoke. We eat fast food. “That’s the whole thing about irrational decision making,” said Bethany Raiff, an associate professor of psychology who studies behavioral economics at Rowan University. “Everybody does it. You know, we’re not rational beings as humans. We just do things that are not in our best interest all the time.”.. Some of us knew what we were doing was against the public health guidance, but we did it anyway. “Social norms absolutely play a role in people’s decision making,” Raiff said. “What you’re seeing other people doing or what you’re hearing about other people doing makes an impact.”
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Article Source: NJ.com