Article Excerpt: Fitbit listened to its female consumers recently, finally coming out with a female-centric fitness tracker the Fitbit Alta. Smartwatch company Mira Mira told Racked its recent winning design choice to disguise a tracker as jewelry came from nationwide interviews with women. But because companies are just now taking steps toward appeasing female consumers, there’s a large portion of people whose needs aren’t getting attention at all.
Full Article: http://tinyurl.com/h3no5fm
Article Source: Forbes Tech