Article Excerpt: Pharmaceutical companies are hungry for adherence technology that can shift the World Health Organization’s average for taking medication correctly — 50 percent. It’s a trend in healthcare that’s referred to as Beyond the Pill or Pharma 3.0. Mobile health entrepreneur Omri Bob Shor, who developed an adherence technology platform, has added its first pharmaceutical customer – European pharmaceutical company Tillotts Pharma. It’s also initiating innovative collaborations with other health IT startups to offer more customized adherence technology options.
Full Article: http://tinyurl.com/kq5eax9
Article Source: MedCity News