Article Excerpt: Most efforts to shift healthcare consumer behavior so far have been along the lines of: “We just need to get information to people – we need to make it easier to understand calorie labeling, or we need to port information from people’s cell phones to their primary care doctor,” he said. “But that just takes us part way. The real question is how to sustain engagement with people so it’s effective. It’s not just cool technology. It has to be paired with behavioral insights.”
Full Article: https://tinyurl.com/ycslktnz
Article Source: mobihealthnews