Article Excerpt: The ‘Break It Off’ campaign was launched by the Canadian Cancer Society last January to roll out the smoking cessation message online, using social media and smartphone applications. The mobile app, which likens quitting smoking to a relationship breakup, allows users to access their “breakup stats” — number of cigarettes resisted, number of slip-ups, and information about when they are most vulnerable. Users can also utilize the social networking link, call a quit coach, and get tools and advice to help overcome cravings.
Full Article: http://tinyurl.com/a23boje
Article Source: Toronto Star