Program Overview
MEMO is a depression prevention intervention for adolescents in New Zealand that uses multi-media text messages to deliver concepts from Cognitive Behavioral Therapy (CBT).
MEMO was iteratively developed with feedback from adolescents and expert advisors with expertise in adolescent psychiatry, CBT, marketing and media, and mobile health (mHealth) interventions. MEMO incorporates concepts from CBT into video clips delivered through text messages. Text messages link to videos on an intervention website that includes live action and animated clips that last up to 30 seconds each. Users receive 2 messages daily for 9 weeks and monthly messages directing them to the intervention website thereafter. Live action videos feature adolescents describing techniques for coping and celebrities challenging users to practice specific techniques. Animated clips featured 4 fictional adolescents explaining different intervention concepts. The intervention website includes summaries of intervention techniques, information for additional help, and downloads for relaxing audio recordings. MEMO content was designed to be appealing to Maori and Pasifika adolescents.
Last Updated: 05/23/2024
Delivery:
Text-messaging
Web-based
Theoretical Approach:
Cognitive Behavioral Therapy (CBT)
Target Outcome:
Depression
Ages:
Adolescents (11-17)
Genders:
Male
Female
Races/Ethnicities:
Maori
Pasifika
Other
Setting:
Remote Access
Geographic Location:
Unspecified
Country:
New Zealand
Language:
English