Raiff, B. R., Jarvis, B. P., & Rapoza, D. (2012). Prevalence of video game use, cigarette smoking, and acceptability of a video game-based smoking cessation intervention among online adults. Nicotine & Tobacco Research, 14(12), 1453-1457.
In an online survey, participants answered questions regarding their cigarette smoking, video game playing practices, and beliefs about whether video game–based CM intervention could motivate smokers to quit and if they would recommend such an intervention. Nearly half of the participants surveyed reported smoking cigarettes, and among smokers, 74.5% reported playing video games. Video game playing was more prevalent and frequent in smokers than nonsmokers. Most participants (63.7%), including those who worked as health care professionals, believed that a video game–based CM intervention would motivate smokers to quit and would recommend such an intervention to someone trying to quit (67.9%). These findings suggest that delivering technology-based smoking cessation interventions via video games has the potential to reach substantial numbers of smokers and that most smokers, nonsmokers, and health care professionals endorsed this approach.