Article Excerpt: In 2005, health officials launched an SMS program in Pakistan targeting mothers and children in the wake of a devastating earthquake. The effort was heavily advertised, using an attractive woman doctor to get the word out. The program fielded 1 million phone calls and messages within days, said Syed Ali Hussain, a Michigan State University researcher who was involved with the program. But only 5 percent of those calls were relevant. The rest were from men looking to meet the model.
Not every mHealth project achieves success. And some turn into what might be called “epic fails.” “We know we’re going to fail – that’s not the question,” said Peter Benjamin of the South Africa-based mHELP program, the session’s moderator. “The question is whether we’re going to learn from it.”
Full Article: http://tinyurl.com/ohpqu78
Article Source: mHealth News