Article Excerpt: 3/2015 – “Big Data” eventually will fall out of the hype cycle — but for now, it’s everywhere. In a high-profile manifesto in Science, social scientists were asked to step up and “leverage the capacity to collect and analyze data with an unprecedented breadth and depth,” be it through Tweets, Facebook statuses, or cell phone records. We can understand individuals through thousands of data points, and society-scale processes through millions of individuals, institutional review boards permitting. The Harvard Business Review famously declared “data scientist” to be the sexiest job of the 21st century, suggesting that data science is the way of the future.
Full Article: http://tinyurl.com/orsxqol
Article Source: Association for Psychological Science