Article Excerpt: A study of 172 college students at Penn State shows that interactivity, perceived interactivity, and a conversational tone can all impact how engaged users are with a health assessment tool and what impressions they walk away with after using the tool. The study was conducted by S. Shyam Sundar, a professor of communications at Penn State and co-director of the Media Effects Research Laboratory, and Saraswathi Bellur, an assistant professor of communication at University of Connecticut.
Full Article: https://tinyurl.com/j4emu8m
Article Source: MobiHealthNews