Social Media Influencers Finally Come to … Medicine

03/27/2017

Article Excerpt: Just as Snapchat and Instagram and YouTube have influencers, so too does medicine. Chronic diseases occupy an online world of memes, hashtags (#hospitalglam), and people who provide information and insights to communities that too often feel they have no voice. A growing number of companies are hiring these patient influencers to reach, and understand, these folks. And, of course, sell them stuff.

Full Article: http://tinyurl.com/mx5ahn2

Article Source: WIRED